CALGARY – After unprecedented growth and tremendous local support, the Calgary Pride Festival has outgrown its former home at Shaw Millennium Park, and will now take place in Calgary’s premier outdoor venue, Prince’s Island Park in the heart of downtown Calgary.

This change is particularly noteworthy in the Calgary Festival scene, being the first event to move into the park in recent years, and at a time when many major festivals across the country are downsizing or shutting down for good. Calgary Pride attributes the success of the event to the ongoing support of Calgary’s LGBTQ2A community, Calgary Pride’s numerous partners, and the City of Calgary.

“This move will provide future opportunities for growth of the festival, and allow for continued visibility and celebration of the LGBTQA community.” says Jason Kingsley, President and Executive Producer of Calgary Pride. “Not only is supporting a diverse and inclusive city the right thing to do, it also makes economic sense to continue supporting our local cultural festivals and events.”

An economic impact study commissioned by Calgary Pride in 2016 revealed that the festival generated $5.5M of economic activity in Alberta and increased Alberta GDP by $2.7M, as well as supporting $1.6M in local wages, and bringing close to 8,000 out of town visitors to the city over the festival week.

The annual Calgary Pride Parade will also change to a proposed new route along 6th Ave in downtown Calgary. The proposed route runs West from 3 St SE to 6 St SW, then North along 6 St SW to 3 Ave SW. This new route will allow spectators and participants to flow directly into the Pride in the Park event at Prince’s Island Park.

“The move to Prince’s Island Park will bring even more energy and excitement to the Calgary Pride Festival, as we are able to celebrate in the heart of downtown,” said Sandra Huculak, Managing Director of Corporate Social Responsibility & Social Impact. “It’s going to be a fantastic day and ATB is once again thrilled to show our support for the LGBTQ+ community as lead partner of the festival.”

The 2017 Calgary Pride Parade and Pride in the Park events will take place on Sunday, September 3, with the parade beginning at noon, and immediately followed by live music, community marketplace, family zone and beer gardens on Prince’s Island Park.